Textual analysis of 'Please Mr Postman'

We decided to analyse the music video for The Marvellettes 'Please Mr Postman' as this is the song that we have chosen to do our music video on.
When analyzing the video, I found that all the shots are performance based and there is no narrative included. This is relevant to the genre of music which is Motown and also the time period the video was shot in.
The video was shot in the early 60's which is the reason why it is performance based. Technology at the time would of been basic, therefore special effects etc. wouldn't of been used. The video is also shot in black and white, again showing the era and how basic the technology would of been.
In the video we get close ups of the lead singer 'Gladys Horton'. It was typical of that time period to have a band with one main singer and a few backing singers.The lyrics are suggesting that a woman is awaiting to here from her partner who is away at war. She is begging the postman to give her a letter from her boyfriend/husband which is again relevant to the time period as letters would of been the only means of communication.
The music and the visuals match as it is a performance based video however in order to modernize the video/song, we have decided to include narrative as well as performance in our story-boarding.
There is a strong focus on the artist 'The Marvellettes' and the song as that would of been what sold the record. This contrasts to artists today who are mostly created by management teams to sell records and appeal to their target audience.

'The Marvellettes - Please, Mr Postman'

 

 

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