"Beginning in the mid to late 1960s, Motown Records artists and many other soul artists began to write about not only the growing civil rights movement but poverty, war, and numerous issues affecting the black community. In 1964, one of Sam Cooke's last songs was released, the civil rights anthem "A Change Is Gonna Come". " -Wikipedia.
As we're focusing on the Motown 'soul' period, this information was crucial as The Marvelettes were a fully Black-American girl group. This was contextual goldust, as during the sixties, there were many discriminations against black artists being televised and they were often disregarded; we've decided to contrast this entirely using four White-British girls singing soul music which traditionally is just unheard of. By doing this, we've put a modernistic twist on an older song, using our own theories integrating the video with war and poverty in the narrative. Researching the sixties is a huge contributing factor to the success and verisimilitude of our music video, without the extensive research the videos would not incorporate with the deeper meanings the song upholds, and audiences would not be able to see the subtle links between Motown style and our modern ideas.
No comments:
Post a Comment