Wednesday, 20 November 2013

DigiPak Analysis

To prepare for construction of our Promotion DigiPak for Please Mr Postman, we researched retro DigiPaks from an earlier period of 1930-40, before The Marvellettes were established.

Bobby Hackett






Adele: 21















We looked at Bobby Hackett firstly, noticing that his album cover was incredibly minimalist, with dull, unattractive colours to show the period Bobby was produced was an un-established time for the music industry, a sort of 'make do' period. However, this is influential on todays music as artists crave the 'vintage', 'retro' look: with contemporary artists such as Duffy and Adele making minimalist appearances on their album covers.






In keeping with our sixties' style, we began to look at DigiPaks from the same period as The Marvellettes. The Beatles were our main choice, as their influences is still a pertinent force on todays music industry: The Beatles have defied 'Star Theory', breaking the boundaries of conformity.
Comparing The Beatles to Bobby Hackett's album, they both have the minimalist approach, yet The Beatles defy this by adding slight comedy of a different cover as they appear on it, sparking the album covers we recognise today, in which promote the artist.

Vintage 'Parlophone'


Finally, comparing The Beatles to a more contemporary 'Boyband', One Direction, we see that these influences from The Beatles are still prevalent in their cover for their recent album 'Midnight Memories', which displays brighter colours in order to attract the younger audiences targeted at. The cover also establishes the band so the cover is easily identifiable, with the same fonts being used throughout the covers as a motif, and also for identity purposes.

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