Regulation

In the past decade over sexualised content has become a popular way to advertise and promote music video's. This has led to a debate whether these music videos are appropriate whilst younger children are able to view them. Artists such as Miley Cyrus and Rihanna have made a career out of their sexualised image and music video's. But with fans who are of a younger age group, parents are worried that the actions of the pop stars will rub off on there children. Are these artists a bad role model for the young of today?

Ofcom states that it tries to protect younger children from viewing inappropriate content. Whether that be Preventing children from watching a music video that contains explicit sex, drug use and offensive language; Or protecting children from other unsuitable content such as violence. Music videos will often bleep out any bad language if it is broadcast before the watershed. However it is worth noting that what is viewed as inappropriate now wouldn't of been inappropriate in the 60's (which is when our music video was made). This is due to social attitudes changing which can be recognised with the way that women are presented in music video's there and now.

 

We can see above how the representation of women in the music industry has changed as social attitudes change. It wouldn't of been acceptable in the 60's to dress provocatively and use abusive language within music video's however in the present day it is deemed as 'normal'.