Contemporarily, there are many sub-advertisements lined along the bottom of the advertisement, including: the record company (Spiretown records), tour dates, album release dates etc.
One thing which interested us was the usage of QR codes and how they are so accessible to a contemporary consumer, as the quick scanning available in most smart phones enables consumers to reach extra storage quickly and efficiently.
"QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes to efficiently store data; extensions may also be used" -Wikipedia
To utilise this, we decided we'd create links between our ancillary pieces (CD insert and advertisement) by posting QR codes linking to our blog websites. We've created these in advance and intend to use them at a later date!
