Sixties Music Video conventions and changes in decades

Beach Boys - 'Good Vibrations'

After avidly researching videos from the early to late sixties (above), we discovered a common theme was strictly prototype, performance-based videos.. lacking any evidence of camera-handling, narrative and an evident lack of audience/ receptors.
We've decided to break the boundaries of this period, realising if we wanted to do a sixties song, we'd have to include some conventions (e.g., black and white editing in post-production, mise-en-scene etc.) We decided to incorporate this, yet still appeal to a contemporary audience, as the idea is to re-release an old single.. Taking The Marvelettes, including some of Andrew Goodwin's music video conventions, fitting lyrics to visuals through clear narrative of a young couple affected by war and separation - but using it in a contemporary way, alongside the performance shots.

Star theory from meganrobin

A2 Brief & Sixties soul

As September marks a new year, we've begun preparing for our A2 media portfolio, deciding on a music video with a little twist. We thougt we'd defy the age-old A2 tradition of a modern music video to an alternative music track, etc etc etc.. Instead, we've taken to the route of Sixties' soul music, namely The Marvelettes - Please Mr. Postman. Attempting to follow conventions of a sixties-style video, yet still adding some contemporary-ish narrative to keep it interesting!

I began researching sixties music and what it meant to be a teenager in the sixties, finding that "Youngsters contented theirselves with buying singles by the Beatles, Rolling Stones, etc. getting LP's for birthdays and Christmas, usually. By 1963, parents all over the UK were "united" in yelling up the stairs at firmly shut bedroom doors : "Turn that record player down!" The new stereo players were louder, with separate bass and treble controls, and did not distort at high volume like the old mono machines.
Music was a teenage institution then, like computers and computer games are now. There was Saturday Club, and the Top Forty (Sunday afternoons) on the Light Programme (radio equivalent of Radio 1 back then), with Top of the Pops and Thank Your Lucky Stars on TV. Nobody missed those shows if they wanted to be thought "cool".
It is important to note that many schoolkids were collecting records of Buddy Holly, American folk blues, and Bob Dylan. A class division in musical taste was emerging. Generally, it was the grammar school kids who went for the folk and blues, listening to Mike Raven's RnB Show on a Sunday night, while the secondary school "teeny boppers" went for the Beatles, Billy J Kramer, and so on. This snobbishness was in good humour, although there were some nasty battles between the multi-class Mods and Rockers for a while. By 1966, music had diversified so much that it didn't matter what sort of school you went to, but whether or not you were into the latest music."
The video stylings also differed from todays music industry, with black and white/ sepia tone videos, with lots of performance shots, as opposed to strict narrative, clearly promoting the bands/ artists more than appreciating the music itself. I'm taking inspiration from these bands, such as The Marvelettes or The Beatles, in order to attempt an interesting and fitting final piece!